Thinking of changing jobs? Starting a family? Losing weight?

Change is pretty much the only constant in life, and yet how many of us prepare for it with any sense of structure or due process?

Enter the Life Coach - someone who can help us to somehow make sense of the enormous confusion in modern day life; someone who can bring a sense of order to the cacophony of thoughts, people and events that constantly compete for our attention and drown out our desires with "should's" and "ought's".

Neither doctor nor counsellor, personal trainer nor guru, a Life Coach is an ally who will help you identify your own life goals and stick to them. And we are likely to hear a good deal more about this phenomenon - already well established in America - over the next few years.

The Life Coach is fast replacing the psychotherapist as the "must have" for the 21st century celebrity, and unlike the psychotherapist, they won't ask you about your childhood, or your relationship with your mother. Instead they will focus purely on results. They will help you to focus, with laser precision, on what it is that you want from your life, and then they will ruthlessly challenge your thinking process to uncover the blocks that are stopping your desires from becoming reality.

The downside of all this is that a Life Coach doesn't come cheap - you can expect to pay anything upwards of £50 for a 40 minute telephone coaching session, and much much more if it's in person.

The good news however, is that you don't actually need someone else in order to experience the Life Coaching process... The very tools and techniques used by the Life Coach can be learned and applied in isolation. This is called "Self Coaching".

Becoming your own Life Coach is simply a matter of understanding the framework within which coaching takes place and applying that framework to your own thinking process. It is about understanding the way that your mind automatically works most of the time, and consciously modifying the thinking process to get better quality results in your life.

The basic, underlying premise of Life Coaching is that you are already a perfect being; you already have within you all the resources and all the answers to become anything you truly desire in life. The role of Life Coaching is simply to find and unlock the unlimited potential within you.

By learning just a few simple, fundamental principles of Life Coaching and applying them on a consistent basis in your life, you can create the life that previously you only dreamed of.

With Life Coaching it's never too late; you're never too old, too young, too anything in fact. It levels the playing field and it gives everyone their birthright - the chance to become everything they are capable of becoming.

Life Coaching is here to stay - you should give it a try sometime!